Concept store, approx 300m2, to be the permanent customer touchpoint and delivering brand awareness, Lynk & Co offering the first car subscribtion service within Europe. Designed as an open platform event space that needed to deliver highly immersive experiences, the car being central to the high energy spectacle with a flexible product range system to walls and sales to rear.
On The Go Convenience
Created design and sketches for various retail units within the new On The Go proposition.
Awarded the pitch to manage Facebook’s activations in Paris in June 2017. The event being a hub for the world’s innovators and tech pioneers of the future.
The message was to reflect Facebook as being an innovative and exciting platform, creating cutting-edge technology to benefit the world. Within the flexible frame architecture solution we integrated showcase elements that housed Facebook’s start-up French partners and were to become key elements of the build. We needed to make a lasting impression from beginning to end through innovative, best in class immersive experiences. The stand also featured a workshop, Instagram photo/video activation, a seating and networking area and a coffee bar utilising the new Facebook Messenger coffee bot.
Project lead. Elevating the OPC presence in store, creating greater customer awareness with a clearly defined and consistent design language across all project zones. The concept looked to organise the project ranges into simple easy to navigate zones with project beacons that hero each project destination. Each beacon aimed to showcase the brands know-how expertise, displaying project completers and building on advise through graphic communication, sample display panels and “How to’ guides.
Brand Engagement Area
Design & resolve the Brand engagement area for Arc’teryx, a premium outdoor clothes & equipment brand. Creating a flexible display area core to the store that reflects the design insight and technical innovation of the brand. A central ‘lab’ table with integrated tool kit were also incorporated to communicate the brands provenance and expertise.
Responsible for creatively undertaking the new concept for Global roll out of Jaguar and Land Rover car showrooms, and establishing a new dual brand environment that would encompass both brands - JLR
Involved with pitch for the Goodwood Festival of Speed, of which included concept sketches for privately rented Beach Huts to house individual catering kitchens to accommodate up to 20 group parties. Also various food kiosks for the Goodwood Revival.
